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Articles

Reputation Management
Let’s suppose you were driving down a highway and someone with road rage made vulgar gestures and called you names. What would your reaction be?...
Design
When you see a well-designed website that represents the law firm effectively, you can be sure of two things: (1) a good designer was involved, and (2) the law firm was fully engaged in the process...
Here Comes a Sales Rep
First, a disclaimer: I am proud to call myself a professional salesperson and proud to sell Internet products that meet my clients’ needs. That said, the sales of online advertising can sometimes have the look and feel...
Should an Attorney or Firm Blog?
Should you start a blog? Yes, that’s a great idea, but it does take thought and commitment. When used correctly, a blog can be a great differentiator for your firm. It can show you and your firm as actively engaged...
Inbound Links
You have a website — or I certainly hope you do. It has a great, eye-catching design. The copy is right on, telling potential clients about what your law firm does and, most important, what you can do for the potential...
Writing for the Internet
How do you get potential clients to find you on the Internet? And after they find you, how do you get them to call or e-mail you? At Morris Web Marketing, we have a lot of writers who have years of experience writing for...
When to Say No to H1 Headers
Before talking about H1 headers, consider this: Building a legal website is a collaborative process. An effective website requires experts – copywriters, search engine marketing (SEM) consultants, designers,...
Video
Internet video is one of the most promising, innovative and powerful advertising methods available for attorneys who are seeking opportunities to meet new clients...
Content -- Know Your Potential Client
An important aspect of being a successful lawyer is knowing how to run a business — and that includes getting involved in marketing. In talking with lawyers throughout the country, I’ve met some savvy marketers,...
Facebook
As with many marketing tools available to attorneys, Facebook can be effective – if it is carefully defined and closely monitored. I don’t think it is a good idea for most law firms, but I know of lawyers who have been...
Designed to Sell
A good website design is not just a pretty picture. Effective website designs answer three questions within five seconds of a potential client reaching your website: (1) Who are you and can you help me? (2) How can I...