What can a website do for a professional services business? Selling professional services – accounting, medical services, dental services, legal services – is a lot different from selling manufactured goods. Every sale and every “product” is unique and specific to that customer, client or patient.

In other words, your potential customer can’t click on a size and color and put it in a shopping cart. What you sell is custom-tailored, if you will, to fit the individual.

So what can and should your website do for you?
• Your website can introduce you to new customers, people who are surfing the Internet looking for businesses like yours.
• If your potential client got to your website through a recommendation, your website can explain what you do and how you can be of service.
• Your website can and should reflect the image of your business so that a visitor can determine whether to contact you.
• Clear language that’s easily understood by the potential patient or client can create a sense of confidence and well-being.
• Your website should, as much as possible, answer the reader’s questions – the same questions people ask you when they come to your business.

In the end, the sale will probably be closed by you or someone else in your company or firm, but your website can go a long way toward creating an atmosphere conducive to a sale.
A lot of my clients have told me, “Get them to call or come in and I’ll close the deal.” Your website and you are both important to closing the sale.

– Alex Morris